The 100% open rate channel marketers forget.

No Spam Filter on a Gift

Marketers share the same headache again and again: the channels we rely on to connect with people keep shifting under our feet.

• Emails vanish into “Promotions” tabs or never make it past filters.
• Ads get scrolled past before the message even registers.
• LinkedIn inboxes are overflowing with cold pitches.

When you’re trying to cut through the noise and make a real connection, the odds aren’t stacked in your favour.

But there’s one channel that technology can’t filter out: a physical gift.

Why a Gift Still Works in 2025

No algorithm decides if a package makes it to someone’s desk.
If it’s addressed, stamped, and sent, it arrives. Every time.

And when it does? The open rate is 100%.

Think about it. If something arrives with your name on it, you don’t ignore it. You pick it up, feel the weight, and open it. Curiosity kicks in. For that moment, you’re giving it your full attention - something no digital ad can guarantee.

Less, But Better

Sending gifts isn’t about reaching everyone. It’s about reaching the right people.

Would you rather fire off 20,000 emails and celebrate a 2% open rate… or send 100 carefully chosen packages, knowing each one will be opened and remembered?

For businesses with a defined list of top prospects - or those looking to win larger, more meaningful deals - this quality-over-quantity approach simply works. Thoughtful, well-branded gifts create standout moments that prospects can’t ignore.

The Bottom Line

If your goal is to be noticed, remembered, and valued, stop competing with inbox algorithms.
Go direct. Go physical.

And if you’d like help creating branded gifts that get remembered, that’s exactly what we do.