BLOGS

April Fools' Day offers a unique opportunity for brands to showcase their creativity and engage audiences through humour. Here’s a throwback to some standout campaigns that not only entertained but also left a lasting impression:1. Amazon's "Pet...

Posted in: Seasonal & Themed Campaigns.

In today’s fast-paced digital age, where bold claims and exaggerated promises are the norm, building trust with your audience has never been more crucial—or more challenging. With technology making it easy to project a polished image, customer...

Posted in: Promotional Strategies.

Unleashing Creativity with Dye Sublimation: Perfect for Stubbies, Shirts, and More Dye sublimation is revolutionising the world of promotional products, offering vibrant, long-lasting designs that are perfect for a wide range of items. Whether yo...

Posted in: Branding & Merch Trends, Decoration Methods.

How This Iconic Brand Achieved 30% Growth and Became the Market Leader During the Great DepressionDuring the economic boom of the Roaring Twenties, Kellogg’s and Post (former Postum Cereal Company) were the main competitors in the American breakfas...

Posted in: Business & Marketing Insights, Promotional Strategies.

How Strategic Employee Branded Recognition Gifts and Branded Workwear Elevate Your Business SuccessImagine walking into a workplace where every team member feels valued, recognised, and part of a cohesive unit. This isn’t just an ideal scenario - i...

Posted in: Corporate Gifting & Client Appreciation.

Your superpower? Real-world, walking advertisement!Hey there, fellow marketing warriors! Feeling overwhelmed by the constant barrage of information, trends, and deadlines? We hear you. The burnout rate in the marketing and advertising industries ...

Posted in: Business & Marketing Insights, Promotional Strategies.

Pantone colours are a standardized colour matching system used across various industries, particularly in graphic design, printing, and fashion. Each Pantone colour is assigned a unique identification number, making it easy to reference and reprod...

Posted in: Branding & Merch Trends, Decoration Methods.

Maximizing Your Marketing Impact at Trade Shows Trade shows offer a platform for businesses to display their products, connect with potential clients, and elevate brand recognition. With numerous exhibitors vying for attention, how can your brand ...

Posted in: Trade Shows & Events.

Embroidery in the Promotional Industry: From Thread to DesignWhen you think of promotional products, you might imagine items like hats, shirts, and bags with logos or designs stitched onto them. This eye-catching customisation is made possible thr...

Posted in: Branding & Merch Trends, Decoration Methods.