Blogs

BLOGS

May 19, 2025

Power Direct: The Smart Charging Revolution in Power Banks

Sick of Slow, Overheating, or Inefficient Charging?Ever plugged in your phone, only to check an hour later and see it’s barely charged? Or worse—felt it getting hot while charging, making you wonder if it’s damaging the battery? Maybe youâ€...

Posted in: Branding & Merch Trends.

May 05, 2025

That Fresh Jacket Feeling: Why Your Team Will Love Branded Outerwear This Winter

There’s something about the feeling of putting on a brand-new jacket that’s hard to beat. Now imagine it’s a jacket with your company’s logo, built for comfort, style, and pride in the workplace. As the colder months roll in, branded jacke...

Posted in: Branding & Merch Trends, Seasonal & Themed Campaigns.

Mar 26, 2025

More Than Words: How the Best Brands Build Loyalty with Meaningful Gestures

Every business says, "Our people are our greatest asset." "Our customers are the lifeblood of our business."But saying it is one thing—proving it is another.The Best Brands Invest in Their People and CustomersAt Desktop Promotional, we've worked ...

Posted in: Business & Marketing Insights, Corporate Gifting & Client Appreciation.

Mar 25, 2025

The Art of the Prank: Memorable April Fools' Day Campaigns by Famous Brands

April Fools' Day offers a unique opportunity for brands to showcase their creativity and engage audiences through humour. Here’s a throwback to some standout campaigns that not only entertained but also left a lasting impression:1. Amazon's "Pet...

Posted in: Seasonal & Themed Campaigns.

Apr 04, 2025

Why Branded Sports Balls Are a Winning Marketing Move

When it comes to promotional products that score big on visibility, branded sports balls are a game-changer. Whether for corporate giveaways, sponsorships, or community events, custom sports balls offer long-lasting brand exposure in a way few oth...

Posted in: Promotional Strategies, Seasonal & Themed Campaigns.

Mar 26, 2025

Rethinking Your Trade Show Budget: How to Stand Out Without Overspending

We’ve all seen it. Rows of booths blending into one another. Companies pouring tens of thousands into premium floor space and sponsorships—only to get lost in the crowd.So here’s a thought: What if you spent that money differently?The Trade...

Posted in: Branding & Merch Trends, Business & Marketing Insights, Promotional Strategies, Trade Shows & Events.

Feb 17, 2025

Cost Signalling in Marketing: Building Trust with Promotional Products

In today’s fast-paced digital age, where bold claims and exaggerated promises are the norm, building trust with your audience has never been more crucial—or more challenging. With technology making it easy to project a polished image, customer...

Posted in: Promotional Strategies.

Jul 02, 2024

Branding Methods: Dye Sublimation

Unleashing Creativity with Dye Sublimation: Perfect for Stubbies, Shirts, and More Dye sublimation is revolutionising the world of promotional products, offering vibrant, long-lasting designs that are perfect for a wide range of items. Whether yo...

Posted in: Branding & Merch Trends, Decoration Methods.

Jul 02, 2024

Tough Times? Time To Grow!

How This Iconic Brand Achieved 30% Growth and Became the Market Leader During the Great DepressionDuring the economic boom of the Roaring Twenties, Kellogg’s and Post (former Postum Cereal Company) were the main competitors in the American breakfas...

Posted in: Business & Marketing Insights, Promotional Strategies.

May 06, 2024

Why you should pamper your team - Boost Growth & Happiness + Maximise ROI

How Strategic Employee Branded Recognition Gifts and Branded Workwear Elevate Your Business SuccessImagine walking into a workplace where every team member feels valued, recognised, and part of a cohesive unit. This isn’t just an ideal scenario - i...

Posted in: Corporate Gifting & Client Appreciation.

Mar 04, 2024

The Hidden Persuader: The Psychology of Branded Merchandise – Your Secret Weapon

Your superpower? Real-world, walking advertisement!Hey there, fellow marketing warriors! Feeling overwhelmed by the constant barrage of information, trends, and deadlines? We hear you. The burnout rate in the marketing and advertising industries ...

Posted in: Business & Marketing Insights, Promotional Strategies.

Feb 08, 2024

A Guide to Pantone Colours

Pantone colours are a standardized colour matching system used across various industries, particularly in graphic design, printing, and fashion. Each Pantone colour is assigned a unique identification number, making it easy to reference and reprod...

Posted in: Branding & Merch Trends, Decoration Methods.

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