Sports and other events will attract large crowds, so you better be ready. There’s nothing worse than building up all kinds of excitement about an event just to be disappointed and bored once you get there.
To avoid event-death-on-arrival, make sure you strategically plan each aspect of how your brand is going to interact and engage with the crowd at every single different point of contact.
You have to keep in mind that an event starts way before it takes place and should last in your audience’s mind for years after they’ve gone home.
A sure way to accomplish this is to carefully select and plant a promotional product strategy for them to connect with your brand before the event with products that transcend into the digital world where everyone is connected and your brand presence can spread like a virus, and into the real world, where years later a useful, fun, and innovative product can still be a part of your audience’s daily life.
We’re humbled to be a Smarrt Supporter of the Rapid Relief Team Australia. RRT delivers hope and relief to people across the globe. Whether it be fire, flood or humanitarian need, RRT expands their support services to meet the crisis at hand. RRT offers quality catering assistance and tangible support to charities, government and emergency services confronting some of humankind’s greatest challenges. RRT’s army of volunteers operate from the heart across the globe, and lend a helping hand to people in Australia, New Zealand, the United Kingdom, North and South America, the Caribbean, Canada and across Europe. Visit www.rrtglobal.org to learn more about the Rapid Relief Team.
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