Conferences

When your company decides to host a conference, your reputation is on the line. This type of event is an opportunity to demonstrate that a company is truly a thought leader in its industry, capable of bringing together speakers and content that provide real value to attendees.

Registration prices often run high for this type of corporate event, so you need to pull off an experience that warrants the investment. Here’s how to get creative with this format:

• Find better event speakers: Conference-goers are willing to travel far distances for the right speaker lineup.
• Let attendees choose their own swag: People love free stuff, but only if it’s something they actually want. A customisable swag booth is a surefire way to send them home with swag they’ll keep. For example, a caricature artist who captures your attendees’ likeness is more likely to help them remember their experience than a branded fidget spinner.
• Offer interactive food and drink stations: There are many ways to feed attendees and wow them at the same time — like a customisable champagne cocktail bar, live stir-fry station, or even a donut wall. Dotting them throughout your event is a delightful surprise!