Product launches

A great product launch should leave people buzzing with excitement and anticipation. A powerful moment for any company looking to forward their brand, a product launch is one of the few times where employees, investors, members of the press, and even competitors come together in one place.

A launch doesn’t require a big stunt or lavish party to be engaging. Here are three ways to challenge tradition:

• Use augmented or virtual reality: Help people experience the new product with AR or VR, like commercial van manufacturer FCA. FCA used augmented reality to show off a new line of vans and all the different color schemes with only one van physically present. It was an efficient use of space — and budget.
• Offer unusual food choices: At the launch of its Christmas themes for 2017, Speechbubble set up a nitrogen ice cream bar which offered attendees unusual flavors like popcorn or Jack Daniels and vanilla. Each attendee had the novelty factor of exhalable “dragon’s breath” nitrogen smoke.
• Pick a theme: Your theme sets the tone for your whole event, driving all of your planning decisions and helping to engage attendees. Choose a theme for your launch to brainstorm relevant experiences or activations your attendees will love.