BRIEF:
Design a writing instrument that represents our brand and is unique to the lawn care industry, not made in China.
Background:
Fieldquip had used cheap promos in the past eg: the 50c pen and it didn’t represent their brand well. The Reps wanted something to hand out that they were proud of and would last as a quality promo.
Outcome
The Brand building consultant team come up with this felt covered pen that has a unique feel and would be well remembered by anybody that would receive this pen. Made in Italy.
