Maxxis stubby holder

BRIEF:

We are sick of handing out neoprene stubby holders just like everybody else. What alternative you can come up with that is specific to our Brand and nobody else.

BACKGROUND:

Maxxis Tyres gives out stubby holders to tyre enthusiast at field days and tradeshow as well as sales rep’s giveaways. Stubby holder are a stable giveaway product for this demographic and everyone in the tyre industry gives them away.

Outcome

This is a typical challenge we encounter everyday and we nailed this one. We came up with a custom moulded tyre stack stubby holder. This is a completely new style of stubby holder, never been done before (we should have patented the idea) each tyre is a mini version of a real life tyre.
We added a panel of neoprene on the inside for added insulation. This is an all-around winner. With multiple repeat orders, totalling over 120,000 stubby holders.